01 / Foundation4w
Strategy &
positioning.
The conversation, audit, and positioning document. Who you are, who you're for, what you do that no one else does.
Recent work
We work with five founders a year. Strategy, naming, identity, the first website that doesn't embarrass you.
The studio
Pivot is a three-person studio in a Williamsburg loft. We take on five founder engagements a year — no more — because brand work that's any good needs the kind of attention that doesn't scale.
Every engagement starts with a long conversation about what you're actually trying to build. Most of what we figure out doesn't end up on the website. That's the work.
5
engagements/year
12w
avg. timeline
3
people, no agency
The conversation, audit, and positioning document. Who you are, who you're for, what you do that no one else does.
Names that work in conversation. Tagline. Voice guidelines. Microcopy that doesn't make a designer cry.
Logo, type, color, the full system. Built so your team can extend it. Delivered in Figma plus brand book.
One-page or multi-page. Designed in house, built fast. Lives where you want it. Yours forever, after.
Recent work
Let's talk
Three slots open for Q3 2026. We respond within 48 hours, usually with a question of our own.
Reach us
Studio
88 N 11th St, Floor 3
Brooklyn, NY 11249
Hours
Mon — Thu · 10am to 6pm ET